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Bill to check brand promotion by schools | Mail Today 31 July ~ Mr Sumit Vohra “ A very prominent school in Vasant Kunj has made it mandatory for its students, to wear Reebok footwear."

Bill to check brand promo by schools

By Ritika Chopra in New Delhi

PARENTS harassed by the practice of schools forcing them to purchase merchandise from a particular shop or of a specific brand can breathe easy. The government is coming to your rescue.

The practice is set to become a punishable offence under a legislation being drafted by the ministry of Human Resource Development ( HRD).

A sub- committee ( under a panel set up by the Central Advisory Board of Education or CABE) working on the bill to prevent and prohibit adoption of unfair practices in school education has proposed to include a provision that would stop schools from forcing parents to buy uniforms, shoes, socks, books etc of a certain brand or from specific outlets.

The sub- committee — comprising Radha Chauhan, joint secretary with the ministry, NUEPA head R. Govinda, NCERT director Parvin Sinclair, CBSE chairman Vineet Joshi, among others — is expected to finish drafting the bill in another month.

It will then be whetted by minister of state D. Purandeswari and also be put up for CABE’s approval.

“ Most schools claim that they only prescribe colour scheme and the design of their uniform for students.

But lately, there have been complaints that parents are not being allowed to use their discretion on where they should buy their child’s school merchandise.

Although, this is not a rampant problem, it makes sense to nip it in the bud,” a member of the sub- committee drafting the bill, said.

The most recent incident of such exploitation surfaced last year when Podar International School — a prominent south Mumbai school — made headlines for reportedly asking nearly 840 students to purchase the iPad2 to use for teaching purposes from the next academic year.

Though no school in the Capital seems to have made such an outrageous demand yet, parents, nevertheless, are quite annoyed with the trend of including branded products in the school uniform.

“ A very prominent school in Vasant Kunj has made it mandatory for its students, right from nursery, to wear Reebok footwear. Some schools have cleverly made branded products optional.

Children are brand conscious these days and if a section of the class is wearing expensive shoes the remaining students want the same,” Sumit Vohra, founder of admissionsnursery.

com, said.

The CBSE had recently issued a circular advising its affiliated schools to desist from brand promotion. But the bill on unfair practices in school education will be more effective as it would apply to all schools and not just those affiliated to CBSE.

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0s2eyrgi62fr2Permalink Reply by 0s2eyrgi62fr2 on July 31, 2012 at 1:40pm

Thanks  Vohra sir  for bringing the issue in limelight i think GDG and Suncity do this

34tbdene673ijPermalink Reply by 34tbdene673ij on July 31, 2012 at 1:44pm
@ Even a very known school in Ghaziabad ( Indirapuram) has this practise of purchasing Reebok shoes right from Nursery class from there in-house shop only. You will not find that patterned shoes in market even if look for Reebok , its not there in there showroom. They are specially designed for school and are not available in market. It cost huge amount to buy one pair of shoes for a nursery kid.
I myself have purachased since there was no choice.
Permalink Reply by Sakshi (Moderator) on July 31, 2012 at 1:59pm

@ Nupur,Thanks a ton for d info can u tell us of any school for future reference.

28gorly6wzk3pPermalink Reply by 28gorly6wzk3p on July 31, 2012 at 4:02pm

Venkteshwar Global School Rohini also following same practice. 

Permalink Reply by Lathaa Manavalan on July 31, 2012 at 6:11pm

Mr.Vohra has brought Daylight robbery by schools to limelight. Thank you Sir. A very essential bill which should be passed for schools looking alternative sources of revenue.

The school is the centre of learning and a temple of knowledge. It should be better place to bring uniformity, equality and unity. Economic background of the students should not be revealed and all students should be in uniform. It is shame on schools who are dedicated to corporates by pushing their products and self-indulging the commercial culture instead of promoting character and honour. This Bill will really nip the over commercialisation of schools in the bud.

Permalink Reply by Sakshi (Moderator) on July 31, 2012 at 6:36pm

Thanks Lathaaji :)

0u1yvkhlazqyoPermalink Reply by 0u1yvkhlazqyo on July 31, 2012 at 8:26pm

As u said some dwarka schools have cleverly made branded products optional, as i had to buy a pair of shoes for my 5 year old daughter... when i asked her, should we buy from outside and took her to the nearest shop..... To my surprise she said all her friends  got some other pattern and all are the same( which they bought from the school uniform outlet) so she also want a similar one, so i had no choice.....:(

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